Week 13 – Resources on Activism & Slacktivism

Activism

Guide: Introduction to Facebook Activism (includes downloadable PDF)
Ann Marie Kerwin, “How to Get the Social Media Generation Behind Your Cause” (Advertising Age)
Convio Advocacy Software
Greenpeace write-of of anti-Nestlé/KitKat campaign
Green My Apple campaign site

Slacktivism

Randy Paynter, “Slacktivism: Why Snopes Got It Wrong About Internet Petitions
Geoff Livingston, “HOW TO: Turn Slacktivists into Activists with Social Media” (Mashable)

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