This assignment counts as your midterm exam. In it, you will be required to read and analyze a book on some aspect of social media. The purpose of this assignment is to demonstrate that you are able to apply the concepts learned in the course to critically evaluate a book on some aspect of social media.
You may choose one of the titles listed on the book list, or another (subject to my approval). Please comment on this page no later than September 28 to let me know which book you have selected.
In your review, you should write concisely while still giving the reader a comprehensive overview of the book’s contents, where it fits into the social media landscape, and your substantiated evaluation. Do not summarize the content, but critically analyze how well the author(s) presented their arguments, how convincing you found them, and whether the book contributes to our understanding of social media in some fashion.
You should cite readings from the class in your arguments, and use concepts from all four cornerstone topics (privacy, economics and ownership, law and ethics, and culture) in making your assessment.
A strong book analysis will:
- briefly identify the author(s) and their authority on the subject (e.g., as journalists, social media consultants, academics, etc.), situating them in the social media landscape;
- briefly discuss the book’s main points (for edited collections, provide an overview of what you deem the most significant chapters);
- include discussion of how (and whether) the book addresses cornerstone issues of privacy, law and ethics, culture, and economics and ownership;
- evaluate the book’s strengths and weaknesses;
- explain how this book changes the way the reader should think about the specific topic, and social media in general;
- be written clearly and concisely, using proper grammar and syntax, correct style formatting, and clear organization to help the reader follow your argument.
While still meeting the length limitations, make sure to refer to specific portions of the book, as well as cite sources from class readings. The best way to do this is to limit direct quotations and keep them as short as possible when you do use them.
The body of the paper should be between 2 and 4 pages, double spaced. Do not include a cover page or abstract, but be sure to include a bibliography (formatted according to your chosen style). Submit the paper electronically via Blackboard by the deadline indicated on the syllabus. All standard late penalties apply.
The book analysis is worth 10% of your total grade for the class.